Introducing the new Wella Color Renew Activator Liquid - a gentle alternative to persulfate products that helps reduce undesired oxidative color while respecting your natural hair melanin. With this product, you can adjust, change and correct undesirable permanent hair color results without damaging your hair!

Benefits:
- Reduces and corrects undesired color results.
- Peroxide free, Persulfate free, Parfum free.
- Does not lighten the natural color.
- Gently cleanses excessive oxidative color in depth and tone.
- Optimises and prepares the hair for new color.
- Easy and reliable application. - Respects the natural hair structure.